Oddball buys Synaptic Era’s Salesforce practice

Oddball has acquired Synaptic Era’s Salesforce technology and services business, adding a practice with more than a dozen production AI deployments to its federal digital-services operation as it pursues larger federal programs, according to the company’s Oct. 28 announcement.

The practice brings experience with Agentforce, Salesforce’s AI agent platform, including work for what Oddball described as Salesforce’s first federal Agentforce customer. Synaptic has been a Salesforce partner since 2008 and has completed more than 600 Salesforce projects. Its production AI deployments date from Agentforce’s launch in 2024.

Oddball already builds custom software and digital platforms for agencies including the Department of Veterans Affairs and the Centers for Medicare & Medicaid Services. Synaptic adds configurable platform delivery for healthcare, grants management, licensing and permitting, alongside expertise in Salesforce’s Public Sector Solutions and OmniStudio. The purchase expands the ways Oddball can deliver agency technology projects beyond its existing custom software, cloud, data and AI work.

It is Oddball’s first acquisition since Falfurrias Management Partners made a strategic investment in December 2024, the announcement said.

Chief Growth Officer Tony Meyer said in an April interview with ExecutiveBiz that Oddball was no longer a small business and was pursuing longer-term, full-and-open competitions and larger programs, according to GovCon Wire. Two VA task-order vehicles associated with its early growth, both reserved for small businesses, would not be sources of future growth, Meyer said.