Hunt Scanlon Ventures backs millionways’ AI behavioral-assessment tools

Hunt Scanlon Ventures has invested in millionways, adding AI behavioral-assessment tools to a portfolio that already includes executive-search platform HelloSky and private-market research provider Verata, according to the firm’s September investment announcement and an October 7 account on its ExitUp investment blog.

millionways is developing Thorsten-4, a proprietary model designed to identify behavioral patterns in human interactions. Hunt Scanlon says the model is designed to interpret motives and communication patterns and draws on more than a decade of psychological research and development and 35 million tagged words of behavioral data.

The New York-based company’s intended uses include executive hiring, leadership assessment, succession planning, talent management and AI governance.

The investment extends Hunt Scanlon’s interest beyond finding candidates to helping assess them. On ExitUp, Hunt Scanlon described a strategy focused on supporting decisions rather than simply automating research. Managing director Drew Seaman characterized its executive-search investments as a bet that AI would augment, rather than eliminate, recruiters’ expertise.

Hunt Scanlon previously invested in Verata in 2023 and HelloSky in 2025, according to that account. Verata develops AI-driven competitor analysis and market research for private equity. HelloSky focuses on executive recruiting, with market mapping, candidate intelligence, behavioral analytics and AI-powered ranking tools.

HelloSky had surpassed $1 million in annual recurring revenue when it launched a $5.5 million seed round to expand engineering and commercial operations. Hunt Scanlon participated alongside investors from executive search and the broader AI sector.